Crafting content with clarity, strategy,
and just a touch of magic
Amelie de Beaumont-Mabee
Amélie is a content strategist, editor, and writer who brings two decades of cross-industry experience to content that connects—guided by empathy, sharpened by SEO, and grounded in intention.
Let her align your voice, sharpen your message, and enchant your audience.
about
“Amelie is a gifted communicator—what you would expect from someone who lives and breathes her craft.”
—Andrew Black, Project Manager
I believe words are spells— when you use the right ones, something extraordinary can happen.
I’m a strategist, editor, and writer who thrives at the intersection of creativity and clarity. My journey started with dual degrees in journalism and public relations, a globe-trotting childhood, and a newspaper editor’s obsession with clean copy. It evolved through more than ten years working with brands—from global tech giants to indie creatives—refining how they connect with their audiences.
My magic? I make complex things feel human. Whether I’m optimizing SEO content, building a brand voice, or editing a graphic novel, I bring heart, precision, and a deep respect for the reader.
From internal comms and campaign strategy to longform editorial, I love it all.
📍 Based wherever the road takes me (currently: coffee in hand, pups by my side).
Looking for someone who can sharpen your message, craft content that converts, or help your brand feel a little more you? Let’s talk.
services
Whether you’re launching something new or evolving your content approach, I help you find the words that resonate—and the strategy that makes them work.
content strategy & voice
Brand messaging and positioning
Voice and tone development
Editorial planning and content calendars
Audience-first content strategy
content creation
SEO-optimized blog and web content
Thought leadership and longform editorial
UX and product content writing
Copyediting and content refinement
experience
Lead Content Strategist
Pluralsight · Jun 2024 – Present
Own B2C content strategy to drive brand consistency, audience engagement, and measurable growth. Collaborate cross-functionally with product marketing, growth, and creative teams to execute data-informed campaigns. Conduct audience research, optimize messaging frameworks, and identify SEO, lifecycle, and social opportunities to amplify impact.
SEO Content Coordinator
Pluralsight · Mar 2023 – Jun 2024
Led content strategy initiatives focused on organic growth across key business areas. Owned end-to-end SEO content planning, from keyword research and topic ideation to performance tracking. Managed refresh and expansion roadmaps for high-impact assets, balancing user intent, technical SEO, and brand voice. Partnered with internal SMEs and freelance writers to scale production.
Content Creator & Editor
Freelance · Aug 2018 – Present
Provide strategic content services for clients across tech, education, and creative industries. Create long- and short-form content including web pages, blog posts, press releases, and graphic novel scripts. Deliver SEO-optimized storytelling that aligns with brand tone and business goals. Services include content audits, editorial planning, and ongoing optimization support.
Content Strategist & Writer
Clara Agency · Jul 2022 – Mar 2023
Developed and executed content strategies tailored to client goals and audiences. Conducted SEO research, crafted editorial calendars, and optimized content for readability and performance. Collaborated with account managers, designers, and developers to deliver cohesive digital experiences.
Communications Specialist
Justin Mabee Design · Feb 2018 – Aug 2022
Built foundational content strategy to elevate the brand’s voice and visibility. Crafted and optimized copy for digital platforms. Developed marketing materials and collaborated closely with the business owner to ensure cohesive messaging.
early career highlights
Corporate Communications & Content Writing
Apple (Various Roles) · 2008 – 2018
Spanning a decade at Apple, I honed my ability to translate complex ideas into human-centric communication. From managing internal events to coordinating cross-functional schedules, my work always centered on clear messaging and collaboration. Roles included Business Events Coordinator, Office Manager, and Scheduling Lead.
Internal Communications
Parametric Technology Corporation · 2006 – 2007
Created global internal comms for a 1,000+ employee base. Partnered with the Director of Internal Comms on launch campaigns, announcements, and internal storytelling initiatives.
Media Relations & Editing
North Central University · 2005 – 2006
Primary writer and secondary editor for campus-wide and external publications. Collaborated with leadership on content strategy and placement.
Portfolio
Product Designer Job Description with Working Template Ideas - November 12, 2022
A product designer works across the entire product development lifecycle — from researching user problems to designing product features that solve them. To be successful, product designers must master both technical skills and intuitive design.
SEO Content written for Clara Agency
Client: MVP Match [Ghostwriter for Blog]
How to Create a Software Engineer Portfolio - October 29, 2022
Of all the tools a software engineer can use in pursuit of new job opportunities, few are quite as compelling as their own portfolio website.
SEO Content written for Clara Agency
Client: MVP Match [Ghostwriter for Blog]
Best Local Places to Work Remotely - September 21, 2022
Globally, we are becoming a population of remote workers. This trend started well before Covid-19, though the quarantines certainly accelerated it.
SEO Content written for Clara Agency
Client: MVP Match [Ghostwriter for Blog]
The Best Work From Home Boss is…You
February 2022
Have you considered being your own “work from home” boss? Answers to Your Questions About Getting Started In Freelance
SEO Content written for Paige Brunton
Client: Paige Brunton [Ghostwriter for Blog]
Enabling Password Protection on a Squarespace Website [7.0 + 7.1] - March 2022
Need to create password protection in Squarespace? The best reasons to create a Password Protected Page on Squarespace [and how to do it].
SEO Content written for Justin Mabee Design
Client: Justin Mabee Design [Ghostwriter for Blog]
How to Add SEO Descriptions in Squarespace [7.0 + 7.1] - March 2022
Every business is looking to rank higher on search engines. This leads to more traffic to your site resulting in more clients and revenue. To help, Squarespace allows users to easily add SEO descriptions to their site, pages, blog, and collections.
SEO Content written for Justin Mabee Design
Client: Justin Mabee Design [Ghostwriter for Blog]
Make it a Favorite: Custom favicons on Squarespace and how to use one - January 2022
Favicons can be a small yet pivotal step in showing your customers your professionalism. They’re easy to make and even easier to add to your website.
SEO Content written for Justin Mabee Design
Client: Justin Mabee Design [Ghostwriter for Blog]
volunteer magic
Amélie lends her skills to causes close to her heart—from pro bono editing for indie creators to grassroots political campaigns and hands-on service projects. Highlights include:
Freelance editor for poetry, comics, and memoirs
Volunteer coordinator on a local city council campaign
Habitat for Humanity site work in Poland
Spoken word event creator and host in Philly
Creative design intern supporting youth community programming