Crafting content with clarity, strategy,
and just a touch of magic
Amélie de Beaumont-Mabee
Amélie is a content strategist, editor, and writer who brings two decades of cross-industry experience to content that connects—guided by empathy, sharpened by SEO, and grounded in intention.
Let her align your voice, sharpen your message, and enchant your audience.
about
“Amélie is a gifted communicator—what you would expect from someone who lives and breathes her craft.”
—Andrew Black, Project Manager
“Amelie is a powerhouse content marketer. She knows her stuff, and backs it up with data, facts, and conviction. I loved working with her.”
—Elle Ell, Strategic GTM & Product Marketing Director
I believe words are spells— when you use the right ones, something extraordinary can happen.
I’m a strategist, editor, and writer who thrives at the intersection of creativity and clarity. My journey started with dual degrees in journalism and public relations, a globe-trotting childhood, and a newspaper editor’s obsession with clean copy. It evolved through more than ten years working with brands—from global tech giants to indie creatives—refining how they connect with their audiences.
My magic? I make complex things feel human. Whether I’m optimizing SEO content, building a brand voice, or editing a graphic novel, I bring heart, precision, and a deep respect for the reader.
From internal comms and campaign strategy to longform editorial, I love it all.
📍 Based wherever the road takes me (currently: coffee in hand, pups by my side).
Looking for someone who can sharpen your message, craft content that converts, or help your brand feel a little more you? Let’s talk.
services
Whether you’re launching something new or evolving your content approach, I help you find the words that resonate—and the strategy that makes them work.
content strategy & voice
Brand messaging and positioning
Voice and tone development
Editorial planning and content calendars
Audience-first content strategy
content creation
SEO-optimized blog and web content
Thought leadership and longform editorial
UX and product content writing
Copyediting and content refinement
experience
Professional Experience Content Strategist
SIAM (Society for Industrial & Applied Mathematics) · 2026 – Present
Lead content strategy and execution for multi-channel campaigns across web, email, and print, ensuring consistency across a complex content ecosystem. Serve as primary editor for all marketing and communications content, maintaining editorial standards, voice, and messaging consistency. Collaborate with design on digital and print materials, reviewing InDesign layouts (via PDF proofs) to ensure alignment between content and visual presentation. Own end-to-end production of monthly email and print newsletters, including planning, content development, QA, and publishing. Manage advertising content across digital and print platforms. Perform QA across all content outputs, ensuring accuracy, clarity, and alignment between source content, design files, and final published formats. Write and edit press releases and external communications, ensuring accuracy, clarity,
and alignment with organizational messaging.
Lead Content Strategist
Pluralsight · Jun 2024 – July 2025
Own B2C content strategy to drive brand consistency, audience engagement, and measurable growth. Collaborate cross-functionally with product marketing, growth, and creative teams to execute data-informed campaigns. Conduct audience research, optimize messaging frameworks, and identify SEO, lifecycle, and social opportunities to amplify impact.
SEO Content Strategist
Pluralsight · Mar 2023 – Jun 2024
Led content strategy initiatives focused on organic growth across key business areas. Owned end-to-end SEO content planning, from keyword research and topic ideation to performance tracking. Managed refresh and expansion roadmaps for high-impact assets, balancing user intent, technical SEO, and brand voice. Partnered with internal SMEs and freelance writers to scale production.
Content Manager
Freelance · Aug 2018 – Present
Provide strategic content services for clients across tech, education, and creative industries. Create long- and short-form content including web pages, blog posts, press releases, and graphic novel scripts. Deliver SEO-optimized storytelling that aligns with brand tone and business goals. Services include content audits, editorial planning, and ongoing optimization support.
Content Strategist & Writer
Clara Agency · Jul 2022 – Mar 2023
Developed and executed content strategies tailored to client goals and audiences. Conducted SEO research, crafted editorial calendars, and optimized content for readability and performance. Collaborated with account managers, designers, and developers to deliver cohesive digital experiences.
Content Manager
Arc & Atlas · Feb 2018 – Aug 2022
Built foundational content strategy to elevate the brand’s voice and visibility. Crafted and optimized copy for digital platforms. Developed marketing materials and collaborated closely with the business owner to ensure cohesive messaging.
“Amélie immediately stood out as a bold and adaptable thinker with a gift for spotting areas for improvement.”
—Adam Ipsen, Sr. Content Strategy Manager
“Amélie’s knowledge of the content and SEO space makes her one of the smartest, if not the smartest, person in any meeting you attend. She can be trusted with even the largest of content plans.”
—Jordan Powell, SEO/AEO Manager
early career highlights
Corporate Communications & Content Writing
Apple (Various Roles) · 2008 – 2018
Spanning a decade at Apple, I honed my ability to translate complex ideas into human-centric communication. From managing internal events to coordinating cross-functional schedules, my work always centered on clear messaging and collaboration. Roles included Business Events Coordinator, Office Manager, and Scheduling Lead.
Internal Communications
Parametric Technology Corporation · 2006 – 2007
Created global internal comms for a 1,000+ employee base. Partnered with the Director of Internal Comms on launch campaigns, announcements, and internal storytelling initiatives.
Media Relations & Editing
North Central University · 2005 – 2006
Primary writer and secondary editor for campus-wide and external publications. Collaborated with leadership on content strategy and placement.
portfolio
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Stop Animating Everything: Accessibility isn’t Optional in 2025 — August 1, 2025
Too many animations kill accessibility and your SEO. Using motion designed for accessibility can boost usability, rankings, and conversions (without chaos).
WTF is Going on with Google? SEO in the Age of AI Overviews — July 8, 2025
Why aren’t you showing up on Google? AI-driven search kills old (read: even 2023) SEO tactics. Here’s how to be findable (aka, profitable) with content that works.
Bad Website Design is Killing Your Business (Probably) — July 2, 2025
Is your website costing you business? If it is outdated or void of personality, the answer is yes. Bad design kills trust; great design is worth every cent.
How to use AI for tech career growth from start to retirement - Apr 23, 2025
Wondering how to use AI for career growth? Here are practical tips, top tools, and smart ways to maximize your AI use at every stage of your IT career journey.
Written for Pluralsight Blog
6 soft skills to advance your career in an AI-driven world - Apr 16, 2025
Interviewing for a new tech career or climbing the IT job ladder? Learning how to master soft skills gives tech workers the edge in today's AI-driven world.
Written for Pluralsight Blog
Breaking into tech: Essential skills every new grad needs - Apr 9, 2025
New grads, how do you start a successful IT career? By mastering tech skills (using these pro coding, agile, cloud and security tips) to level up your resume.
Written for Pluralsight Blog
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Upcoming: 2026 Tech Skills Report
Final report coming fall 2025.
Current work in progress:Research partnership and planning
Executive alignment
Copywriting, messaging, design and creative asset planning and collaboration
Brand and marketing integration
Supplemental blog content for cross-channel marketing:
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Getting Started with AI: Key Skills, Tools, and Insights - Mar 26, 2025
Join Pluralsight Author Amber Israelsen for the latest installment of our Tech Talk webinar series. During this interactive session, you’ll get 10 minutes of Amber’s invaluable insights on key AI skills, tools, and trends, followed by a 10-minute live Q&A.
Full asset and media creative brief direction, live stream production, talent wrangler, copy writing and editing, lifecycle and email marketing collaborationLink to event page
YouTube Link2025 Tech Trends: The Skills to Master and Roles to Watch - Jan 29, 2025
Join AWS Hero and Pluralsight Principal Training Architect Faye Ellis for our Tech Talk, 2025 Tech Trends: The Skills to Master and Roles to Watch. During this interactive session, you’ll get 10 minutes of Faye’s expert insights on upcoming tech trends followed by a 10-minute live Q&A.
Full asset and media creative brief direction, live stream production, talent wrangler, copy writing and editing, lifecycle and email marketing collaboration -
IngressNightmare: Critical RCE flaws in Kubernetes
Our new episode of What You Should Know gives you information you need to secure your systems now.
What You Should Know: IngressNightmareBreaking barriers: Shay Lashgari’s journey to a tech career
Shay Lashgari overcame barriers to start her tech career.
YouTube Link
volunteer magic
Amélie lends her skills to causes close to her heart—from pro bono editing for indie creators to grassroots political campaigns and hands-on service projects. Highlights include:
Freelance editor for poetry, comics, and memoirs
Volunteer coordinator on a local city council campaign
Habitat for Humanity site work in Poland
Spoken word event creator and host in Philly
Creative design intern supporting youth community programming