Content Strategist · Editor · Writer
Amélie de Beaumont-Mabee
I build content systems, campaigns, and messaging frameworks that help organizations connect audience needs to business goals.
I believe
Selected case studies.
Six engagements where content strategy moved the business.
Content Operations & Governance
Building a Scalable Content Strategy Program
Growth & Performance
Scaling Organic Growth Through Strategic Content
Strategic Marketing & Brand
Repositioning a Legacy Brand for Its 75th Anniversary
Strategic Marketing & Brand
Designing an Evergreen Membership Growth Campaign
Content Operations & Governance
Creating Editorial Operations for a 30,000+ Subscriber Newsletter
Growth & Performance
Launching an Integrated Course Promotion Campaign
Writing, reports, and releases.
A working index of published pieces across content strategy, thought leadership, and corporate communications — blogs, reports, webinars, and press.
Recent Blogs
07Thought Leadership & Reports
04Interactive Livestream Webinars
02News Releases & Short Film
03Two decades, cross-industry.
My experience spans content strategy, content operations, editorial governance, SEO, campaign development, audience growth, and cross-functional marketing leadership — building scalable programs that improve engagement, strengthen brand positioning, and drive measurable outcomes.
Content Strategist
SIAM · Society for Industrial & Applied Mathematics
Lead content strategy and execution across web, email, and print. Primary editor for all marketing and communications; owns monthly email and print newsletters end-to-end; writes and edits press releases and external communications.
Lead Content Strategist
Pluralsight
Led annual, quarterly, and campaign-level content strategy across web, blog, livestream, email, and nurture channels — aligning initiatives with business objectives and audience needs.
SEO Content Manager
Pluralsight
Built Pluralsight’s content briefing process and led site-wide audits and refreshes — improving alignment between SEO, editorial planning, and production, and mentoring two junior SEO analysts.
Content Strategist
Agency & Freelance
Content strategy, messaging frameworks, and editorial direction for SaaS, creative studios, and mission-driven organizations — end-to-end planning across web, landing pages, blogs, email, and campaigns.
Earlier
Corporate Communications & Content
Apple · Various roles
A decade translating complex ideas into human-centric communication — events, scheduling, and cross-functional coordination centered on clear messaging.
Internal Comms · Media Relations & Editing
Parametric Technology Corporation & North Central University
Global internal communications for a 1,000+ employee base; primary writer and secondary editor for campus-wide and external publications.
Let’s talk.
Let her align your voice, sharpen your message, and enchant your audience.
Based wherever the road takes me — coffee in hand, pups by my side.