Amélie de Beaumont-Mabee

Senior Content Strategist

insightsoftware

Own content strategy for the equity management business, aligning editorial planning and publishing to pipeline, brand, and product launch goals. Write and edit long-form, web, email, social, and thought leadership for finance, HR, and broker audiences. Lead the customer content program, including case studies and co-created content. Build AI-powered content workflows and optimize for SEO and AEO in partnership with the web team, product marketing, sales, and PR.

Content Strategist

SIAM · Society for Industrial & Applied Mathematics

Led content strategy and execution across web, email, and print. Served as primary editor for all marketing and communications; owned monthly email and print newsletters end-to-end; wrote and edited press releases and external communications.

Lead Content Strategist

Pluralsight

Led annual, quarterly, and campaign-level content strategy across web, blog, livestream, email, and nurture channels — aligning initiatives with business objectives and audience needs.

SEO Content Manager

Pluralsight

Built Pluralsight’s content briefing process and led site-wide audits and refreshes — improving alignment between SEO, editorial planning, and production, and mentoring two junior SEO analysts.

Content Strategist

Agency & Freelance

Content strategy, messaging frameworks, and editorial direction for SaaS, creative studios, and mission-driven organizations — end-to-end planning across web, landing pages, blogs, email, and campaigns.

Corporate Communications & Content

Apple · Various roles

A decade translating complex ideas into human-centric communication — events, scheduling, and cross-functional coordination centered on clear messaging.

Internal Comms · Media Relations & Editing

Parametric Technology Corporation & North Central University

Global internal communications for a 1,000+ employee base; primary writer and secondary editor for campus-wide and external publications.